「The E」 Scripps公司深度分析：传媒巨头如何逆境

The E.W. Scripps基本情况

Company Overview

The E.W. Scripps Company (SSP) is a media enterprise focused on local and national media brands. Founded in 1878 and headquartered in Cincinnati, Ohio, it operates daily and community newspapers, primarily in mid-sized cities across the southern and western United States. The company’s segments include Local Media, Scripps Networks, and Other. Its primary revenue source is the Local Media segment, which encompasses local broadcast stations and related digital operations1.

CEO: Mr. Adam P. Symson
Employees: 5,200
Market: NASDAQ
Website: http://www.scripps.com

Shareholder Structure

Scripps’ largest shareholder is the Edward W. Scripps Trust, which held approximately 26% of the company’s common stock following a 2011 share repurchase18.

Operational Capability

Scripps reported $616 million in revenue for Q4 2023, with a net loss attributable to shareholders. The company’s Local Media segment remains its strongest revenue driver, supported by its broadcast stations and digital platforms49.

Competitive Position

Scripps competes in the media industry by leveraging its local market presence and expanding its digital offerings. However, it faces challenges from larger media conglomerates and shifting consumer preferences toward digital and streaming platforms49.

Development Outlook

Scripps is consolidating its news leadership under experienced executives like Kate O’Brian, aiming to strengthen its content and operational efficiency. The company’s focus on local media and digital transformation positions it to adapt to industry changes, though competitive pressures remain significant49.

Key Events

• Appointed Kate O’Brian as President of News in February 2024 to oversee all news operations49.
• Reported mixed Q4 2023 financial results, with earnings per share of $0.09, missing estimates49.
• Received an ESG rating upgrade from Refinitiv to B- in September 202431.

Summary

The E.W. Scripps Company demonstrates resilience through its local media focus and digital expansion. While its operational capabilities and competitive positioning are solid, the company must navigate industry disruptions and financial performance challenges. Strategic leadership changes and ESG improvements highlight its commitment to long-term growth, making it a potential investment opportunity for those bullish on local media’s future.

所属行业状况分析

Industry Type

The E.W. Scripps (SSP) operates in the media and broadcasting industry, focusing on local and national media brands. It owns and operates daily and community newspapers, primarily in mid-sized cities across the southern and western United States. Its revenue is largely driven by its local media segment, which includes local broadcast stations and related digital operations41.